CALVIN KLEIN SUMMER ESSENTIAL SU20
Art Direction: Content Creation Team, Regional Marketing Department of Calvin Klein APAC
Photographer: Michael Wong
Worked closely with the buying, merchandising and design teams to prioritise and feature seasonal hero product.
Liaised with stylists before and during the shoot.
Understood diversity requirements and differing needs of all APAC regions (China, Korea, Japan, Southeast Asia, India, Australia).
Follow up on clothing samples and post-production (Image and video assets).