Art Direction: Content Creation Team, Regional Marketing Department of Calvin Klein APAC

Photographer: Liu Song

• Worked closely with the buying, merchandising and design teams to prioritise and feature seasonal hero product.

• Liaised with stylists and models during the shoot.

• Understood diversity requirements and differing needs of all APAC regions (China, Korea, Japan, Southeast Asia, India, Australia).

• Follow up on clothing samples and post-production (Image and video assets).