CALVIN KLEIN CNY CAMPAIGN 2020
Art Direction: Content Creation Team, Regional Marketing Department of Calvin Klein APAC
Photographer: Kai Zi Feng
Video Director: Kai Zi Feng
Stylist: Declan Chan
Worked closely with the buying, merchandising and design teams to prioritise and feature seasonal hero product.
Liaised with stylists and models during the shoot.
Understood diversity requirements and differing needs of all APAC regions (China, Korea, Japan, Southeast Asia, India, Australia).
Follow up on clothing samples and post-production (Image and video assets).