CALVIN KLEIN ASIA CAMPAIGN FA21
Art Direction: Content Creation Team, Regional Marketing Department of Calvin Klein APAC
Photographer/Director: Hong JangHyun, Greg Lin Jiajie, Kundo Song, Shu Yu, Yan Yufeng
Worked closely with the buying, merchandising and design teams to prioritise and feature seasonal hero product.
Understood diversity requirements and differing needs of all APAC regions (China, Korea, Japan, Southeast Asia, India, Australia).
Follow up on clothing samples and post-production (Image and video assets).