Art Direction: Content Creation Team, Regional Marketing Department of Calvin Klein APAC
Photographer: Hong JangHyun, Trunk Xu

• Worked closely with the buying, merchandising and design teams to prioritise and feature seasonal hero product.

• Liaised with stylists before and during the shoot.

• Understood diversity requirements and differing needs of all APAC regions (China, Korea, Japan, Southeast Asia, India, Australia).

• Follow up on clothing samples and post-production (Image and video assets).